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The Next Stage of Social Commerce: Livestream Shopping

The Next Stage of Social Commerce: Livestream Shopping

by fendi-admin | May 16, 2024 | Marketing

Dubbed ‘Shoppertainment’ for its TV-style use of presenters and segments, livestream shopping on social media is set to open more doors for brands, as their physical ones remain closed. US retailer Walmart is spearheading a range of new ventures, from its...

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